Not the flashiest. Built to work.
10 projects listed, spanning 8 industries. The visual design may not be the flashiest, but each one is practical, clear, and real.
Every project is a delivery of trust, and a landing point for business wisdom.
Adan’s work wins on practicality and substance, not flash. He designs with a businessman’s eye – every section earns its place.
Recent Work
GYENN BIRDNEST
（Agency Partner Qualification Project)
This is the largest and most complex website project in Adan’s portfolio, and a key work through which he earned qualification as an Agency Website Development Partner. As part of a digital marketing agency’s Website Development Partner Program, applicants were required to independently design and develop a complete brand website to demonstrate their overall planning, design, and commercial execution capabilities. After the initial submission, Adan received professional review feedback and refined the project through multiple rounds of iteration, successfully meeting the qualification standards. The project consists of five complete pages, forming a full digital brand system. A consistent orange-and-gold visual identity runs throughout the site, while the homepage hero combines premium lifestyle photography with product presentation to reinforce a high-end brand positioning. The OEM Services page is one of the key highlights, covering the full B2B decision journey from target audience analysis and service explanation to a structured onboarding process and clear call-to-action. The Products page uses a three-category structure with curated collections and integrated WhatsApp enquiry points to enhance conversion flow.
Applicable Industries: Health supplements, Food, Wellness brands, Women’s brands, B2C e-commerce
NEXORA · Multi-Function E-Commerce Platform
(Internship Project)
NEXORA is the most technically advanced project in Adan’s portfolio – a fully functional WooCommerce e-commerce platform built with complete commercial workflows. The website includes a homepage, product categories, online store, shopping cart, customer account center, contact page, and FAQ, forming a complete digital commerce ecosystem. The homepage features a clean “Shop by Category” section with six visually organized categories – Fashion, Digital Books, Online Courses, Professional Services, Affiliate Products, and Bakery, demonstrating thoughtful planning for a diverse online business. Each product page includes all the essential conversion elements expected from a professional e-commerce store, including customer ratings, sale pricing, discount badges, and prominent Add to Cart buttons. The footer follows a structured four-column layout with complete legal documentation, including Privacy Policy, Refund Policy, and Content Usage Policy, reflecting a mature understanding of e-commerce compliance. The About Us page introduces six core brand values – Customer First, Quality & Trust, Innovation, Transparency, Community, and Sustainability, presented through illustrated content cards that strengthen the company’s brand story.
Applicable Industries: General e-commerce, Digital products, Online education, Service sales
Pure Automation · Industrial Automation Corporate Website
(Commercial Client Project)
This is one of the most content-rich corporate websites in Adan’s portfolio. Built for an industrial automation company with more than 20 years of experience, the project consists of six complete pages: Home, About, Services, Project Portfolio, Insights Blog, and Contact. The homepage simplifies highly technical services into easy-to-understand visual sections, presenting Installation & Upgrading, Machine Modification, PLC Programming, and Custom Automation Solutions in a way that’s accessible even to non-technical audiences. The Project Portfolio showcases more than 200 completed machine installations using industry filters and project cards, creating immediate credibility through proven experience. The Insights section features a fully structured blog with Featured Articles and Latest Posts, demonstrating strong SEO architecture and content marketing strategy. The About page uses a timeline to tell the company’s growth story from its founding through key business milestones, combining company achievements with team development to create a compelling corporate narrative.
Applicable Industries: Industrial manufacturing, B2B engineering, Technical services, Corporate websites
Winchem Hardware Trading · Building Material Wholesale
(Commercial Client Project)
This project demonstrates Adan’s understanding of how B2B wholesale businesses communicate value. Instead of generic marketing copy, the homepage immediately highlights the key benefits wholesale buyers care about most: competitive pricing, fast delivery, reliable inventory, and contractor trust. A comprehensive brand wall displays over 30 well-known construction material suppliers, including GCI, Reben, UAC, Starken, and Roto, instantly establishing supplier credibility. Products are organized into eight clearly defined categories such as roofing, building materials, plumbing, and steel products, allowing customers to find what they need quickly. The website also clearly identifies its target customer groups – contractors, renovation companies, wholesalers, retailers, and homeowners – enabling visitors to recognize within seconds that they’re in the right place. Multiple branch locations across Malaysia further reinforce nationwide service coverage and reduce purchasing concerns for customers outside the local region.
Applicable Industries: Building materials, Hardware, Wholesale, Project procurement, B2B trade
Jeffy Smart Lock
(Commercial Client Project）
This project perfectly demonstrates a problem-driven conversion funnel. Instead of introducing the product immediately, the page begins by asking visitors whether they’ve experienced common door lock frustrations. The pain points naturally lead into the product solution, creating a smooth and persuasive transition. The product section showcases multiple lock models alongside six unlocking methods presented with intuitive icons, making technical features easy to understand. The brand story combines authentic founder photography with the company’s commitment to quality, balancing personality with professionalism. Customer testimonials feature real faces and occupations – including hotel managers, Airbnb hosts, and SME owners, providing diverse and credible social proof. The FAQ section addresses common purchasing concerns before they become objections. The overall conversion flow is thoughtfully structured: Problem → Solution → Trust → Objection Handling → Action
Applicable Industries: Smart home, Security products, Hardware & building materials, B2C e-commerce
MS Management & Service · Funnel Builder
(Commercial Client Project）
This is perhaps the project that best represents Adan’s own expertise. Rather than simply talking about funnel design, the website itself is built as a high-converting funnel, following the proven structure of: Hook → Trust → Proof → Call-to-Action The hero section features a laptop mockup displaying actual portfolio work, immediately communicating what visitors can expect. Real project screenshots allow potential clients to evaluate work quality without leaving the page, an effective application of sales psychology. Authentic testimonials with customer names and profile photos strengthen credibility, while the About section keeps the personal introduction concise yet impactful through a professional portrait and a clear positioning statement. Bright green CTA buttons stand out strongly against the darker background, directing attention exactly where conversion is intended. The page remains focused throughout, with no unnecessary sections or distractions.
Applicable Industries: Personal branding, Digital marketing, Freelancers
Coach Chin ·Awareness & Transformation Therapy Center
(Commercial Client Projet)
This project showcases Adan’s understanding of emotionally driven service funnels. Therapy and coaching websites often struggle to balance professionalism with warmth. This design achieves both. Soft blush tones and warm neutrals create a calming atmosphere that aligns naturally with the brand’s promise of healing and emotional safety. Rather than opening with services, the page begins by asking emotionally relatable questions such as: “Do you often feel exhausted, overwhelmed, or emotionally drained?” This immediately establishes empathy and creates a strong emotional connection with the target audience. The three-step transformation framework : Awareness → Transformation → Reset — simplifies what could otherwise feel like an intimidating healing process. Coach Chin’s authentic photography appears throughout the page, reinforcing personal trust, while real client testimonials provide emotional credibility. The entire funnel follows a classic service-based structure: Pain Point → Solution → Process → Testimonials → Call-to-Action
Applicable Industries: Healing, Counseling, Coaching, Personal growth
Brew & Soul · Artisan Warmth Cafe
(Internship Proejct)
Although created during an internship, this is one of the most visually polished designs in Adan’s portfolio. A warm palette of chocolate brown and creamy white perfectly captures the cozy atmosphere of an artisan café. The homepage hero uses immersive full-screen photography with clean typography to create a memorable first impression. The “Our Story” section balances imagery and storytelling through a well-proportioned two-column layout, allowing visitors to connect emotionally with the brand. The menu page is especially well executed, using clearly organized categories, pricing, and descriptions alongside beautiful food photography that encourages customers to visit before they even arrive. A gallery grid highlights the café’s interior ambiance, while the footer integrates maps, business hours, and social media links to improve both usability and local SEO.
Applicable Industries: F&B, Cafés, Light meals, Boutique retail
Redesign Activity · AI Agency Webinar
(Certification Project)
This webinar landing page demonstrates Adan’s ability to organize large amounts of information without overwhelming visitors. The page successfully handles multiple conversion-focused sections, including countdown timers, course curriculum, instructor credentials, testimonials, and registration CTAs, while maintaining a clear visual hierarchy. A consistent navy-and-orange color system creates strong brand cohesion throughout the page. Instructor credibility is reinforced through awards, certifications, and media appearances, while student success stories featuring measurable achievements add persuasive social proof. What makes this project especially meaningful is the story behind it. This was created after Adan initially failed the assessment, took the feedback seriously, refined the design, and successfully completed the challenge on the second attempt. For someone still early in the learning journey, delivering a landing page of this complexity reflects both technical growth and exceptional perseverance.
Applicable Industries: Personal branding, Digital marketing, Freelancers
Blood & Honor · Movie Promo Page
(Learning Project)
This project highlights Adan’s versatility as a designer. Moving from the warm elegance of a premium bird’s nest brand to the cinematic intensity of a movie promotion demonstrates an impressive ability to adapt visual styles without losing design quality. The dark cinematic background paired with bold gold typography immediately creates dramatic impact. Martial arts photography is carefully optimized across desktop, tablet, and mobile devices, showcasing strong responsive design execution. The “Watch Trailer” button uses a vibrant two-tone gradient that stands out powerfully against the dark interface. Most importantly, the page stays focused on a single objective: Get visitors to watch the trailer. This disciplined focus on one clear conversion goal reflects the mindset of an experienced landing page and funnel designer.
Applicable Industries: Entertainment, Film, Event promotion, Creative content
Whatever the industry, these 10 projects span wellness brands, healing coaches, smart home products, industrial manufacturing, e-commerce platforms, F&B, entertainment, and building material wholesale.
Visually, they may not be the most cutting-edge work – but every one was delivered practically, clearly, and genuinely – because behind them is someone who truly understands business.
This, perhaps, is something a typical young tech team would find hard to replicate.